what Gen Z actually scroll

100s of real Gen Z feedsages 18–28, 46 states
the highest-signal likes, saves & sharesfrom the past six months
sliced by audience and themeinto the reads below

Founder Maxine Marcus’s weekly column in Ochuko Akpovbovbo’s culture & business Substack (opens in a new tab)

47%of watch histories had Kalshi ads

Latest · Oct 16, 2026

kalshi must be stopped

Kalshi ads showed up in 47% of our cohort’s watch histories. The only Kalshi post anyone reposted was a complaint about them.

read on Substack